YouTube has evolved into a powerful platform where content creators can build impressive careers and amass significant wealth. Among the vast array of creators, several women have risen to prominence, transforming their channels into lucrative enterprises.
This article lists the top richest female YouTubers in the United States, looking into their careers, revenue streams, and how they achieved their financial success.
1. Lilly Singh
Estimated Net Worth: $20 Million
Lilly Singh, known to her millions of fans as Superwoman, has leveraged her comedic talent and engaging personality to build a multi-faceted career.
Lilly Singh’s YouTube channel features a blend of comedy skits, motivational content, and vlogs, which have garnered her a substantial following.
Career Highlights:
- YouTube Success: Lilly Singh’s channel, Superwoman, has amassed over 14 million subscribers, with her videos regularly reaching millions of views. Her comedic sketches and relatable content have resonated with a diverse audience.
- Diversified Ventures: Beyond YouTube, Lilly Singh has made significant strides in television and publishing. She hosted her late-night talk show, A Little Late with Lilly Singh, and released a bestselling book, How to Be a Bawse, which has further bolstered her earnings.
- Revenue Streams: Lilly’s income comes from ad revenue, sponsorships, and brand collaborations. Her merchandise, which includes clothing and accessories, also adds to her net worth. Her ventures into television and book publishing have diversified her income sources.
2. Zoella (Zoe Sugg)
Estimated Net Worth: $10 Million
Zoella, whose real name is Zoe Sugg, is a British YouTuber who has captured the hearts of millions with her beauty and lifestyle content.
Although she is based in the UK, her influence extends globally, including significant success in the United States.
Career Highlights:
- YouTube Stardom: Zoella’s channel features beauty tutorials, fashion tips, and lifestyle vlogs. With over 11 million subscribers, she has established herself as a prominent figure in the beauty community.
- Business Ventures: Zoella’s success extends beyond YouTube. She has launched successful beauty and lifestyle product lines, including skincare and home decor. Her books, such as Girl Online, have also contributed to her wealth.
- Revenue Streams: Zoella’s financial success comes from ad revenue, sponsorships, merchandise, and her product lines. Her brand collaborations and book sales further enhance her earnings.
3. Tati Westbrook
Estimated Net Worth: $12 Million
Tati Westbrook is a beauty influencer renowned for her detailed makeup tutorials and honest product reviews.
Her channel has become a go-to destination for beauty enthusiasts seeking expert advice and product insights.
Career Highlights:
- YouTube Authority: Tati’s channel, Tati, boasts over 9 million subscribers. Her in-depth beauty reviews and tutorials have made her a trusted voice in the industry.
- Product Line: In addition to her YouTube success, Tati launched her own beauty brand, Tati Beauty, which has contributed significantly to her income.
- Revenue Streams: Tati’s earnings are generated from ad revenue, sponsorships, her beauty product line, and brand collaborations. Her influential presence in the beauty industry has solidified her financial success.
4. NikkieTutorials (Nikkie de Jager)
Estimated Net Worth: $8 Million
Nikkie de Jager, known as NikkieTutorials, has built a successful career as a beauty influencer, known for her stunning makeup transformations and tutorials.
Her influence extends well beyond her YouTube channel.
Career Highlights:
- YouTube Fame: NikkieTutorials has over 15 million subscribers, with her videos showcasing a range of makeup looks and beauty tips. Her channel’s success has made her a prominent figure in the beauty community.
- Collaborations and Brand Deals: Nikkie has collaborated with major beauty brands and celebrities, which has expanded her reach and increased her earnings.
- Revenue Streams: Nikkie’s income comes from ad revenue, sponsorships, brand collaborations, and merchandise. Her global influence and high-profile partnerships contribute to her impressive net worth.
5. Jenna Marbles (Jenna Mourey)
Estimated Net Worth: $8 Million
Jenna Marbles, whose real name is Jenna Mourey, gained fame for her comedic videos and vlogs.
Although Jenna has stepped away from YouTube, her impact and financial success remain notable.
Career Highlights:
- YouTube Popularity: Jenna Marbles was known for her humorous and often unconventional content. Her channel had over 20 million subscribers, and her videos consistently attracted millions of views.
- Merchandise and Branding: Jenna’s success was amplified by her merchandise line, which included apparel and accessories. Her unique comedic style and strong fan base contributed to her financial success.
- Revenue Streams: Jenna’s income came from ad revenue, sponsorships, and merchandise. Although she is no longer active on YouTube, her past success has left a lasting impact.
6. Sssniperwolf (Alia Shelesh)
Estimated Net Worth: $6 Million
Sssniperwolf, born Alia Shelesh, is a prominent gaming YouTuber known for her gameplay videos, reactions, and commentary.
Her engaging content has garnered her a substantial following.
Career Highlights:
- Gaming Content: Sssniperwolf’s channel features a variety of gaming content, including playthroughs and reaction videos. With over 35 million subscribers, she has become one of the most influential female gamers on YouTube.
- Merchandise and Sponsorships: Sssniperwolf’s success is further supported by her merchandise line and brand partnerships. Her engaging content and large audience contribute to her financial success.
- Revenue Streams: Sssniperwolf’s income comes from ad revenue, sponsorships, and merchandise. Her popularity in the gaming community and her diverse content offerings bolster her earnings.
7. Jacy and Kacy (Jacy and Kacy)
Estimated Net Worth: $5 Million (combined)
Jacy and Kacy, a mother-daughter duo, have created a successful YouTube channel known for its family-friendly content.
Their engaging videos, which include challenges, DIY projects, and lifestyle vlogs, have attracted a wide audience.
Career Highlights:
- Family Content: Jacy and Kacy’s channel features a range of family-oriented content, which resonates with younger viewers and families. Their content’s relatability and fun nature have contributed to their success.
- Merchandise and Sponsorships: The duo’s financial success is supported by their merchandise line and brand collaborations. Their engaging content and growing audience contribute to their earnings.
- Revenue Streams: Jacy and Kacy’s income is generated through ad revenue, sponsorships, and merchandise. Their family-friendly content and diverse offerings have helped them achieve financial success.
8. Shayla Mitchell (Makeup Shayla)
Estimated Net Worth: $5 Million
Shayla Mitchell, known as Makeup Shayla, has made a name for herself in the beauty community with her makeup tutorials and beauty tips.
Her channel has garnered a loyal following and significant financial success.
Career Highlights:
- Beauty Influence: Makeup Shayla’s channel features makeup tutorials, beauty tips, and product reviews. Her expertise and engaging content have earned her a substantial subscriber base.
- Collaborations: Shayla has collaborated with major beauty brands, enhancing her influence and income. Her partnerships with top brands have contributed to her financial success.
- Revenue Streams: Shayla’s earnings come from ad revenue, sponsorships, and brand collaborations. Her expertise in makeup and her engaging content contribute to her impressive net worth.
9. GloZell Green
Estimated Net Worth: $4 Million
GloZell Green is a comedian and YouTube personality known for her humorous content and entertaining videos.
Her unique comedic style has garnered her a substantial following and financial success.
Career Highlights:
- Comedic Content: GloZell’s channel features a mix of comedy, challenges, and lifestyle content. Her engaging and humorous approach has attracted a wide audience.
- Merchandise and Sponsorships: GloZell’s success is supported by her merchandise line and brand partnerships. Her comedic style and strong fan base contribute to her earnings.
- Revenue Streams: GloZell’s income comes from ad revenue, sponsorships, and merchandise. Her unique content and engaging personality bolster her financial success.
10. Jillian Harris
Estimated Net Worth: $3 Million
Jillian Harris is a lifestyle and home decor YouTuber known for her content on home improvement, design, and family life.
Her channel has attracted a loyal following and significant financial success.
Career Highlights:
- Lifestyle Content: Jillian Harris’s channel features content on home decor, design, and family life. Her engaging content and expertise in lifestyle topics have earned her a substantial audience.
- Collaborations and Branding: Jillian’s success is further supported by her collaborations with brands and her merchandise line. Her influence in the lifestyle and home decor niche contributes to her net worth.
- Revenue Streams: Jillian’s income comes from ad revenue, sponsorships, and merchandise. Her engaging content and expertise in lifestyle topics contribute to her financial success.
Final Words
The richest female YouTubers in the United States have achieved remarkable financial success through a combination of engaging content, strategic business ventures, and diverse revenue streams. From beauty and lifestyle to comedy and gaming, these women have built substantial fortunes by leveraging their unique talents and connecting with their
audiences. As YouTube continues to evolve, these top female creators serve as inspirations, demonstrating the platform’s potential for transforming passion into prosperity.
